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MEDIEKONVERGENS

 

Mediakonvergens means the blending, merging and coming-together of different mediums, media-technologies and marketing networks. Mediakonvergens creates new co-operation models. It changes the thinking-habits and procedures of businesses as well as consumers.

 

The digitalization of information is one important thing in mediakonvergens.

 

It means the flow of different medias. Mediekonvergens means the way the users of media piece together information from different sources. It is a process that changes the way media is used. Different techniques and commercial platforms blend together.

 

“In the cross modality learning experiments, we evaluate if we can learn better representations for one modality (e.g., video) when given multiple modalities (e.g., audio and video) during feature learning”

(Section 4.3)

 

AFFORDANCE

 

Affordance helps the consumer to interpret the message from a visual artifact. It is how you choose to communicate through signs. For example you can say that doorknobs and directions for use are examples of their meaning potential. Meaning potential is an other way of saying affordance. It describes the functionality and possibility of an artifact.  It helps the viewer to understand visual clues. It is the potential of an artifact.

Quietube

Quietube is an example of how users develope the way different mediums are used. Try using it with Google Chrome when you want to show a group of people something without the distraction of ads and recommended videos.

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